Category
Direct
mail
Challenge
Create a cost effective advertising piece for a neighborhood pizzeria.
Solution
A
playful “tax break” direct mail campaign rewarding core
Aurelio’s customers with 3 weeks of valuable coupons was created
for April. The coupons were Aurelio’s way of saying thanks to
their valuable customers. Redemption numbers are not in to date,
however a similar campaign resulted in over 8%.
