The C.SAW Marketing Group

Category
Trade Show Booth & Sponsorship Activation

Challenge
Create a Shell booth and retail promotion in conjunction with the Chicago Auto Show that embodies the core values of Shell and leverages the Shell sponsorship of the show while making the most of the usual floor space allocated to show sponsors.

Solution
The Shell display was created with the new Shell standards to embody the core values of the Shell brand in a modern and welcoming environment. This display includes an illuminated lazy S canopy, Shell food mart and car wash color scheme and a Shell global community wall highlighting the vast range of Shell’s reach from oil and chemicals to environment and plastics. The display was designed to host the Shell Ferrari showcar, Shell’s commitment to Childwatch and the Shell Auto Show retail campaign and coordinates with the Shell Exotic Car display. The Shell Exotic Car display features Ferrari, Royles Royce, Lamborghini, and Panzo. As hosts of the Shell Exotic car display, Shell positions itself as the most visited display at the show.

Each year Shell builds brand loyalty with the activation of their sponsorship of the Chicago Auto Show at the retail level with a 1/2 price ticket offer and an automobile sweepstakes. The retail promotion is supported with POP and radio advertisement.

		Shell Oil Products U.S.
		Category Trade Show Booth & Sponsorship Activation Challenge Create a Shell booth and retail promotion in conjunction with the Chicago Auto Show that embodies the core values of Shell and leverages the Shell sponsorship of the show while making the most of the usual floor space allocated to show sponsors. Solution The Shell display was created with the new Shell standards to embody the core values of the Shell brand in a modern and welcoming environment. This display includes an illuminated lazy S canopy, Shell food mart and car wash color scheme and a Shell global community wall highlighting the vast range of Shell’s reach from oil and chemicals to environment and plastics. The display was designed to host the Shell Ferrari showcar, Shell’s commitment to Childwatch and the Shell Auto Show retail campaign and coordinates with the Shell Exotic Car display. The Shell Exotic Car display features Ferrari, Royles Royce, Lamborghini, and Panzo. As hosts of the Shell Exotic car display, Shell positions itself as the most visited display at the show. Each year Shell builds brand loyalty with the activation of their sponsorship of the Chicago Auto Show at the retail level with a 1/2 price ticket offer and an automobile sweepstakes. The retail promotion is supported with POP and radio advertisement.