Category
Summer
Leauges T-shirt
Challenge
Develop a "cool" t-shirt design incorporating two colors and
several sponsor logos. Located
in four major metropolitan cities, the Sport & Social Club provides
coed sports leagues to a target audience of 18–30.
Every participant receives a complimentary seasonal T-shirt.
Solution
While researching clothing trends for our target market, we noticed
an extreme popularity in oriental-asian designs. Every shirt design
has to include sport icons attributed to that season. In conjunction
with this knowledge, we blended sport balls, traditional orient icons,
a chinese proverb, and a delicate font in a rich gold/maroon color palate.
The
result was OUTSTANDING! We developed the most popular league t-shirt
design ever created for the company.
