Category
Corporate
Identity, Stationary &
Web Site Design
Challenge
TAG
Restaurants is a Chicago-based restaurant management group specializing
in great food, served friendly and fast.
The client sought an identity, which at first
glance, captured the industry and service they provide.
Solution
Using the green circle as a spotlight, we deveoped a nouvea riche chef
as the centerpiece of the identity. The typography compliments the crisp,
artistic style and shaded treatments apparent on the character. Watermarked
enlargements of the chef enhance the stationary and
offer depth to the designs.
To further strengthen the brand we created an interactive web site that
provides rich content on the company. Click on the number
2 to view the site.